{"id":6723,"date":"2023-05-09T22:48:58","date_gmt":"2023-05-10T03:48:58","guid":{"rendered":"https:\/\/www.iowawatercenter.org\/?post_type=tribe_events&p=6723"},"modified":"2023-05-14T23:05:57","modified_gmt":"2023-05-15T04:05:57","slug":"iowa-learning-farms-webinar-the-influence-of-trusted-advisers-in-conservation-decision-making","status":"publish","type":"tribe_events","link":"https:\/\/www.iowawatercenter.org\/event\/iowa-learning-farms-webinar-the-influence-of-trusted-advisers-in-conservation-decision-making\/","title":{"rendered":"Iowa Learning Farms Webinar: The Influence of Trusted Advisers in Conservation Decision Making"},"content":{"rendered":"

Join Iowa Learning Farms (ILF) for a conservation webinar taking place May 17 at noon CDT featuring Seth Harden, Upper Wabash River project director, The Nature Conservancy. Harden leads the Upper Wabash River Project for The Nature Conservancy in Indiana. He regularly speaks with farmers to help support The Nature Conservancy\u2019s objectives to discover conservation solutions that realize mutual farm profitability and positive environmental outcomes.<\/p>\n

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In the webinar, \u201cConservation Adoption: The Role of the Trusted Adviser,\u201d Harden will discuss the top influencers that can affect conservation practice adoption. Drawing on data and outcomes from research conducted by The Nature Conservancy and\u00a0the Purdue University Center for Food and Agribusiness, as well as paired qualitative research with ag retailers and their customers, and quantitative research via the Large Commercial Producer survey, Harden will highlight opportunities for ag retailers to facilitate conservation practice adoption. He will also introduce a business model decision support tool that can\u00a0aid retailers in considering integration of conservation systems into their customer relationships.<\/p>\n

\u201cResearch clearly indicates that farmers are seeking information about conservation practices\u00a0from their trusted advisers and that ag retailers are poised to deliver this sort of information IF the customer requests it directly,\u201d said Harden. \u201cProviding retailers with the tools and support enabling them to assume a leadership role in furthering conservation adoption while also improving business outcomes through additional customer touchpoints, added services and profitable supply chain collaboration.\u201d<\/p>\n

Shortly before noon CDT, click the link below or type this web address into your internet browser:\u00a0https:\/\/iastate.zoom.us\/j\/364284172<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The May 17th presentation by Seth Harden of The Nature Conservancy will cover the role of trusted advisers, particularly ag retailers, in increasing adoption of conservation practices. <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[456,302,185,454,91,455,438],"tribe_events_cat":[],"class_list":["post-6723","tribe_events","type-tribe_events","status-publish","hentry","tag-ag-retailers","tag-conservation","tag-conservation-practices","tag-decision-making","tag-iowa-learning-farms","tag-the-nature-conservancy","tag-webinar"],"acf":[],"yoast_head":"\nIowa Learning Farms Webinar: The Influence of Trusted Advisers in Conservation Decision Making - Iowa Water Center<\/title>\n<meta name=\"description\" content=\"In the webinar, \u201cConservation Adoption: The Role of the Trusted Adviser,\u201d Harden will discuss the top influencers that can affect conservation practice adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iowawatercenter.org\/event\/iowa-learning-farms-webinar-the-influence-of-trusted-advisers-in-conservation-decision-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iowa Learning Farms Webinar: The Influence of Trusted Advisers in Conservation Decision Making - 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